As a prep for this weekend’s GRAMMY’s, check out Colorado’s own Stefanie Soifer, whose product line In Season Beauty is featured in performers and presenters’ grab bags. So cool!
Stefanie comes to the business of beauty and skin care with a simple set of guiding principles: be honest, be up front, and be forthright.
“It’s hard,” she says. “There’s plenty of people out there that aren’t like that, but they at least help me learn the lesson that doing the right thing is worth it.”
Her brand, In Season Beauty, is the culmination of her life’s work of creating things that smell and feel incredible: as a little girl, she’d scour her family’s cabinets perfecting facial recipes to test on her mom, and spent time in bath & body shops smelling every pot, bin, and jar. This would later morph into her first jobs in independent retail shops, creating and selling oils, lotions, and soaps.
“I loved it, but it’s retail, and it was someone else’s. I knew early on that I wanted to branch off on my own; be creative and generate my own work and profits.” She saw how hard the folks who owned their operations worked, and while the experience of it all had lasting impacts on her future ventures, work/life balance and a bigger sense of ownership was important to her.
Check out her seasonal product line:
She became an esthetician and first worked in a spa serving primarily African-American clients, and the importance of that diversity went far beyond just providing a service. “There are such critical differences in how hair grows, pores, specific skin issues, et cetera in different races, cultures, ages, and genders. Becoming an expert on all different kinds of people wasn’t just good for a spa’s bottom line, but that all people deserve excellent care when they visit an esthetician, and education is critical to providing this care.”
Stefanie cultivates In Season Beauty as a skin care line that benefits everyone and is based on the changes of the season. “You don’t want to put a super thick lotion on in the middle of summer, but we all crave it when it’s freezing out and our skin is thirsty.” By focusing on seasons, she’s able to provide something that no one else is really doing, and it’s absolutely welcome here in Colorado: high altitudes, low humidity, and rapidly changing seasons and temperatures make season-specific, targeted skin care a must.
And you can’t get more local than this: her products have now incorporated non-psychotropic cannibidoil (CBD), which she says is perfect for apres aches and pains and migraines. (Review here on valuesbasedbeauty.com to follow).
So where can you find her products? Well, if you’ve got winning pipes, your swag bag at the GRAMMYs will feature this awesome Fall/Winter Collection Mini Gift Set (left, $20). “It was a lot of work – a lot,” she says with a laugh, but if there’s anything that describes how she’s gotten here, it’s hard work. For the rest of us, her products are on her website and she’ll be at the upcoming Denver Cannabis Wedding Expo on February 19th, 2017.